Last updated: 7 February 2025

This Privacy Policy describes how Empower your Rhythm (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our Services, or make a purchase from empoweryourrhythm.co.uk/com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purpose of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other person whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How we collect and use your Personal Information
To provide the Services, we collect personal information about you from a variety of sources as set out below. The information we collect and use depends on your interactions with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable service terms, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect
The type of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information you provide directly
Information you provide directly via our Services may include the following:

• Contact information including your name, address, phone number, and email address.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other information used for account security.
• Customer support information, including information you share in communications with us, for example, when you send a message via the Services.

Some features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information, but in that case you may not be able to use or access those features.

Information we collect automatically
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To accomplish this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information we obtain from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your orders, and provide the products or services you request so that we can fulfill our contract with you.

When you visit our Site, open or click our emails, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

How we use your personal information

• Provision of Products and Services: We use your personal information to provide the Services under the contract we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may wish to use. In this case, Shopify processes your data as described in its Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text, or mail and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
• Communications and Service Improvement: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you under Art. 6 (1) (f) GDPR.

Cookies
Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in connection with supporting our store through Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including remembering your actions and preferences), to conduct analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisement on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can change your browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively impact your user experience and cause some Services, including certain features and general functionality, to not function correctly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate purposes, and other reasons as outlined in this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and show advertising to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
• Where you instruct, request, or otherwise consent for us to disclose certain information to third parties, for example, to deliver products to you or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our group of companies, in our legitimate interests to operate a successful business.
• In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable service terms; and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal and sensitive personal information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

CategoryCategories of RecipientsIdentification data such as basic contact and certain order and account informationVendors and third parties performing services on our behalf (such as ISPs, payment processors, fulfillment partners, customer support partners, and data analytics providers)Commercial information such as order, shopping, and customer support informationBusiness and marketing partnersInternet or similar network activity, such as usage dataAffiliatesGeolocation data such as IP-address-determined or other technical means location

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your permission, we may share personal information for advertising and marketing purposes as follows.

Third-Party websites and links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or managed by us, it is important that you review their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on those sites. Information you provide in public or semi-public forums, including information you share via third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without restriction as to its use by us or a third party. The inclusion of such links on our Site does